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Apple exec suggested cutting App Store commission to 20 percent as early as 2011 – The Verge

Apple exec Phil Schiller raised the possibility of the company cutting its 30 percent commission rate to 25 or even 20 percent back in 2011. Schiller floated the…

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Do we think our 70/30 split will last forever?
Illustration by Alex Castro / The Verge
Phil Schiller, the Apple executive in charge of the App Store, raised the possibility of the company cutting its 30 percent commission rate to 25 or even 20 percent back in 2011 in response to competition. Schiller floated the idea in an email to then Apple CEO Steve Jobs and head of Apple services Eddy Cue. The email has been made public as part of the companys legal battle with Epic Games. Bloomberg was first…

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