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The days of knowing how big a movie is are seemingly over – The Verge

Apple TV Plus’ new Billie Eilish documentary was apparently a massive hit for the streaming platform, but what does that mean in a streaming age where viewership…

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Apple wants you to know the Billie Eilish documentary is big is it?
Last week, Billie Eilish: The Worlds a Little Blurry debuted on Apple TV Plus. The documentary became the biggest hit title for young adult audiences that Apple has had so far across its slate of films and TV series, according to Deadline, drawing a record-breaking 33 percent new viewers to the service.
Sounds impressive, right? It would if Apple provided any kind of context for declarations like biggest hit and record-breaking…

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