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The Trade Desk stock drops 20% in two days after Google clarifies ad-tracking policy – CNBC

Google’s post Wednesday warned against solutions “like PII graphs based on people’s email addresses,” casting doubt on the future of some ad-tech proposals.



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Ad tech company The Trade Desk stock has dropped 20% since Tuesday’s close, after Google issued its latest guidance Wednesday on its promise not to use technologies that track people individually across the internet.
The Trade Desk’s shares fell 8% Thursday, building off of a drop Wednesday to a total of 20.4% lower than Tuesday’s close.
The Trade Desk’s technology helps brands and agencies reach targeted audiences across media formats and devices. The company has also led the formation of Unified…

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