Connect with us

Technology

TikTok Turns Average Joes Into Stars. Then What? – The Wall Street Journal

Even when a creator scores a viral hit, repeat success can prove elusive

Published

on

Article feature image
ADVERTISEMENT

When Kendra Womack uploaded a short video of her aunts Labrador retriever to TikTok last year, she didnt expect what happened next.
The social-media apps algorithm picked up the clip of the 26-year-old student and part-time barista tossing a yellow squeeze toy to Daisy, who appeared to devour it in a single gulp, and promoted it to users around the world. Overnight, the 12-second clip went viral, getting hundreds of thousands of views. It has since been seen by more than 1.4 million people.
I was…

Click here to view the original article.

Continue Reading
Advertisement

You might also like ...

Article feature image
Celebrate the weekend with these money-saving tech deals – The Verge
Article feature image
Comment: Epic vs. Apple case reveals how hollow tvOS and watchOS App Stores are – 9to5Mac
Article feature image
Why even the studios behind bestselling games shut down – The Verge